Cookies Policy

Cookies Preferences

Cookie Policy of thirdpillar.ch

This document informs Users about the technologies that help this Website to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with this Website.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent, depending on the applicable law. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

This Website uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.

How this Website uses Trackers

Necessary

This Website uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Trackers managed by third parties

  • Cloudflare Turnstile (Cloudflare, Inc.)

    Cloudflare Turnstile is a spam protection service provided by Cloudflare, Inc.

    Personal Data processed: browser fingerprint, browser information, IP address, Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

    Trackers duration:

    • cf_clearance: 30 minutes

  • Cloudflare Bot Management (Cloudflare, Inc.)

    Cloudflare Bot Management is a malicious bot protection and management service provided by Cloudflare, Inc.

    Personal Data processed: app information, Application opens, browser information, browsing history, city, clicks, country, county, custom events, device information, device logs, geography/region, interaction events, IP address, keypress events, language, latitude (of city), launches, longitude (of city), metro area, motion sensor events, mouse movements, number of sessions, operating systems, page events, page views, province, scroll position, scroll-to-page interactions, search history, session duration, session statistics, state, touch events, Trackers, Usage Data, video views and ZIP/Postal code.

    Place of processing: United States – Privacy Policy.

    Trackers duration:

    • __cf_bm: 3 seconds
    • __cfruid: duration of the session
    • _cfuvid: indefinite
    • cf_clearance: 30 minutes
    • cf_ob_info: 3 seconds
    • cf_use_ob: 3 seconds
    • cfmrk_cic: 3 months

Experience

This Website uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.

Trackers managed by third parties

  • Mapbox Widget (Mapbox Inc.)

    Mapbox is a maps visualization service provided by Mapbox Inc. that allows this Website to incorporate content of this kind on its pages.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

Measurement

This Website uses Trackers to measure traffic and analyze User behavior to improve the Service.

Trackers managed by third parties

  • Hotjar Heat Maps & Recordings (Hotjar Ltd.)

    Hotjar is a session recording and heat mapping service provided by Hotjar Ltd.
    Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

    Personal Data processed: Trackers, Usage Data and various types of Data as specified in the privacy policy of the service.

    Place of processing: Malta – Privacy Policy – Opt Out.

    Trackers duration:

    • _hjAbsoluteSessionInProgress: 30 minutes
    • _hjCachedUserAttributes: duration of the session
    • _hjClosedSurveyInvites: 1 year
    • _hjDonePolls: 1 year
    • _hjFirstSeen: duration of the session
    • _hjIncludedInSessionSample: 30 minutes
    • _hjLocalStorageTest: duration of the session
    • _hjLocalStorageTest: duration of the session
    • _hjMinimizedPolls: 1 year
    • _hjSession*: 30 minutes
    • _hjSessionRejected: duration of the session
    • _hjSessionResumed: duration of the session
    • _hjSessionStorageTest: indefinite
    • _hjSessionTooLarge: 1 hour
    • _hjSessionUser*: 1 year
    • _hjSessionUser_*: 2 years
    • _hjShownFeedbackMessage: 1 year
    • _hjTLDTest: duration of the session
    • _hjUserAttributesHash: duration of the session
    • _hjViewportId: duration of the session
    • _hjid: 1 year

  • PostHog session replay (PostHog, Inc.)

    PostHog session replay is a session recording service provided by PostHog, Inc.

    Personal Data processed: device information, Trackers and Usage Data.

    Place of processing: Germany – Privacy Policy.

    Trackers duration:

    • ph_phc_*_posthog: 2 years

  • Google Analytics 4 (Google Ireland Limited)

    Google Analytics 4 is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
    In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

    In order to understand Google's use of Data, consult Google's partner policy.

    Personal Data processed: browser information, city, device information, latitude (of city), longitude (of city), number of Users, session statistics, Trackers and Usage Data.

    Place of processing: Ireland – Privacy Policy – Opt out.

    Trackers duration:

    • _ga: 2 years
    • _ga_*: 2 years

  • HubSpot Analytics ( HubSpot Germany GmbH)

    HubSpot Analytics is an analytics service provided by HubSpot, Inc.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: Germany – Privacy Policy.

    Trackers duration:

    • __hmpl: duration of the session
    • __hs_gpc_banner_dismiss: 6 months
    • __hssc: 30 minutes
    • __hssrc: duration of the session
    • __hstc: 2 years
    • hublytics_events_53: duration of the session
    • hubspotutk: 2 years
    • messagesUtk: 2 years

  • Meta Events Manager (Meta Platforms, Inc.)

    Meta Events Manager is an analytics service provided by Meta Platforms, Inc. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on this Website.

    Personal Data processed: Trackers and user subscriptions.

    Place of processing: United States – Privacy Policy – Opt out.

    Trackers duration:

    • _fbp: 3 months
    • lastExternalReferrer: duration of the session
    • lastExternalReferrerTime: duration of the session

  • PostHog product analytics (PostHog, Inc.)

    PostHog product analytics is an analytics service provided by PostHog, Inc. that gives the Owner insight into the use of this Website by Users.

    Personal Data processed: browser information, browsing history, clicks, device information, IP address, page views and Trackers.

    Place of processing: Germany – Privacy Policy.

    Trackers duration:

    • ph_phc_*_posthog: 2 years

Marketing

This Website uses Trackers to deliver personalized ads or marketing content, and to measure their performance.

Trackers managed by third parties

  • Facebook Remarketing (Meta Platforms, Inc.)

    Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Website with the Facebook advertising network.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Trackers duration:

    • _fbp: 3 months
    • datr: 2 years
    • lastExternalReferrer: duration of the session

  • Meta ads conversion tracking (Meta pixel) (Meta Platforms, Inc.)

    Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the Data processing, that connects data from the Meta Audience Network with actions performed on this Website. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy – Opt out; Ireland – Privacy Policy – Opt out.

    Trackers duration:

    • _fbc: 3 months
    • _fbp: 3 months
    • fr: 3 months
    • lastExternalReferrer: duration of the session
    • lastExternalReferrerTime: duration of the session

  • Google Ads conversion tracking (Google LLC)

    Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on this Website.

    In order to understand Google's use of Data, consult their partner policy and their Business Data page.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

    Trackers duration:

    • IDE: 2 years
    • test_cookie: 15 minutes

  • Google Conversion linker (Google Ireland Limited)

    Google Conversion linker is an analytics service provided by Google Ireland Limited that connects Data from the Google advertising services with actions performed on this Website. Depending on the setup of the service, such Data might also be used for retargeting purposes.

    In order to understand Google's use of Data, consult Google's partner policy.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: Ireland – Privacy Policy – Opt out.

How to manage preferences on this Website

Users can set or update their preferences via the relevant privacy choices panel available on this Website.

With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

How to control or delete Cookies and similar technologies via your device settings

Users may use their own browser settings to:

  • See what Cookies or other similar technologies have been set on the device;
  • Block Cookies or similar technologies;
  • Clear Cookies or similar technologies from the browser.

The browser settings, however, do not allow granular control of consent by category.

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Consequences of denying the use of Trackers

Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help this Website to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.

Owner and Data Controller

Baires Soluzioni Assicurative Sagl
Via Campagna 5
6512 Giubiasco

Owner contact email: [email protected]

Since the use of third-party Trackers through this Website cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by this Website.

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through this Website (or third-party services employed in this Website), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User

The individual using this Website who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Processor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the Owner of this Website.

This Website (or this Application)

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by this Website as described in the relative terms (if available) and on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User's browser.

Tracker

Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.

Legal information

This policy has been prepared based on provisions of multiple legislations.

This policy relates solely to this Website, if not stated otherwise within this document.

Latest update: October 15, 2026